SWISS DELICE GOES FREY ...
From January 1st, 2008, the well known SWISS DELICE assortment will be available under the new brand FREY, the market leader in Switzerland.
To facilitate customer recognition at the point of sale, the SWISS DELICE name will continue to appear on the packaging, alongside the FREY logo.
The new assortment has been designed in a modern, up-market and elegant way and will satisfy the need of the operators as well as the international travellers.
All FREY products are 100% made in Switzerland from original Swiss recipes and only the finest ingredients are used.
This new assortment will include all the leading SWISS DELICE items and some novelties which are responding to the operator’s demand, i.e.
Additional new products will be added in the first quarter of 2008 such as new packs of Napolitains in 250g and 500g pack.
The entire new assortment will be available exclusively and uniquely to the travel retail world.
Hand in hand with Bonardo Travel Retail, the Swiss based duty free specialist, Chocolat Frey has set very ambitious goals for the coming years and foreseen to double its turnover by 2011.